Más is a conceptual smoothie brand that celebrates the natural energy and joy of fruit. The name “Más,” meaning “more” in Spanish, reflects the brand’s promise of more flavor, more color, and more positivity in every bottle.


The visual direction combines vibrant tones with friendly typography. Each flavor features its own distinct hue while remaining part of a cohesive family, unified through playful yet refined branding.


The goal was to create a packaging concept that feels modern, wholesome, and shelf-ready, inviting consumers to reach for Más when they want something simple, good, and full of flavor.